This Cookie Policy explains how WiseMove Connect (“we”, “us”, “our”) uses cookies, pixels, and similar technologies on our website. It should be read together with our Privacy Policy.
By using our website, you consent to the use of cookies as described in this policy, unless you disable them through your browser or device settings.
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. They help us:
- Ensure the website functions correctly
- Improve performance and reliability
- Understand how visitors use the site
- Measure advertising effectiveness
- Personalise content and user experience
Cookies may be set by WiseMove Connect (“first party cookies”) or by third party providers (“third party cookies”).
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to operate and cannot be switched off. They support:
- Form submissions
- Security and authentication
- Load balancing and routing
Legal basis: Legitimate interest (website functionality)
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors use our website and improve overall performance.
Tools used:
- Google Analytics / GA4
- YouTube analytics
- Server side performance logs
Data collected:
- Page views
- Time on site
- Device and browser type
- Referrer URL
- UTM parameters
Legal basis: Consent (via cookie banner)
2.3 Advertising & Tracking Cookies
These cookies track user behaviour to measure advertising performance and optimise marketing campaigns.
Tools used:
- Google Ads
- Meta Pixel
- LinkedIn Insight Tag
- TikTok Pixel
- YouTube tracking
Data collected:
- Conversion events
- Ad interactions
- Browsing behaviour
- UTM parameters
- Device identifiers
Legal basis: Consent (via cookie banner)
2.4 Functional Cookies
These cookies enhance user experience but are not essential for the website to operate. Examples include:
- Remembering form inputs
- Saving preferences
- Improving load times
Legal basis: Consent
3. Third Party Cookies
We use third party cookies from:
- Google (Analytics, Ads, YouTube)
- Meta (Facebook & Instagram)
- TikTok
- Email automation tools (e.g., MailerLite or HubSpot, if used)
- Payment processors (e.g., Stripe, GoCardless — if enabled in future)
These providers may process data outside the UK. We rely on Standard Contractual Clauses (SCCs) and the UK Addendum to ensure adequate protection.
4. Why We Use Cookies
Cookies help us:
- Operate the WiseMove Connect website
- Track enquiries and conversions
- Measure advertising performance
- Improve user experience
- Analyse traffic and behaviour
- Attribute leads to marketing channels
- Support automated reporting
We do not use cookies to sell personal data.
5. How Long Cookies Stay on Your Device
- Session cookies: deleted when you close your browser
- Persistent cookies: remain for a set period (typically 30 days to 26 months)
Examples:
- Google Analytics default retention: 26 months
- Advertising cookies: varies by provider
6. How to Manage or Disable Cookies
You can manage cookies through:
6.1 Browser Settings
Most browsers allow you to block or delete cookies, block third party cookies, and receive alerts before cookies are stored.
6.2 Device Settings
Mobile devices may offer additional privacy controls.
6.3 Third Party Opt Out Tools
- Google Ads Settings
- Meta Ad Preferences
- LinkedIn Ad Preferences
- TikTok Ad Settings
Disabling cookies may affect website functionality.
7. Cookie Consent Banner
When you first visit our website, you will see a cookie banner that allows you to accept all cookies, reject non essential cookies, or manage preferences. Strictly necessary cookies cannot be disabled.
8. Updates to This Policy
We may update this Cookie Policy from time to time. The latest version will always be available on our website.
9. Contact Us
For questions about this Cookie Policy:
WiseMove Connect
Stone, Staffordshire, United Kingdom
Email: hello@wisemoveconnect.com